Trend analysis of Crossover cars with reference to Uttar Pradesh

Abstract

This article discusses the trend analysis of Crossover cars in India. It explores the sales data of different Crossover car brands in the country and draws insights from it. It then estimates the potential growth in the sale of cars in India and explores other potential opportunities for the growth of the segment. The findings of the paper indicate that Crossover cars have experienced a significant growth in sales in India, driven by their stylish design and cost-effectiveness. With increased demand from customers, the sale of crossover cars is likely to continue to grow in the near future. Additionally, the paper also identifies some potential opportunities for the growth of the segment in the long run. It suggests that Crossover cars should focus on their feature offering and technological advantages to ensure a sustained growth in the market. The research focuses on the factors influencing consumer buying behavior. The aim of this study is to find out the factors influencing consumer’s decision to purchase Maruti Suzuki car. The design of the research is completely quantitative and qualitative. According to the results of this study, there are certain factors that influence consumer buying behavior, including brand, satisfaction, fuel consumption and lifestyle, safety feature etc. Different ages of the consumer, stages of the life cycle, motivations, perceptions, and environment also play a significant role in influencing the purchasing decision. Besides, it investigates the trend analysis of crossover cars in Uttar Pradesh by using secondary data on sales figures of distinct brands and prospective growth. The research revealed that the crossover car market in Uttar Pradesh experienced steady growth during the past few years with the sale of these vehicles increasing from 2016 onwards. The research findings show that the contribution of crossover cars to the total automotive market in Uttar Pradesh was 59.2% in 2019. The most popular crossover car models in Uttar Pradesh are Hyundai Creta, Kia Soul, Volkswagen Tiguan, Toyota Fortuner, Honda HR-V, and others. Furthermore, the research revealed that the future of crossover cars in the state looks bright and the state could become one of the major markets for crossover vehicles in the country. The automotive market in Uttar Pradesh is expected to increase from 10.1% in 2018 to 32.5% in 2025. Overall, this exploratory analysis of crossover cars in Uttar Pradesh demonstrated that the market for these vehicles is growing steadily in the state and is expected to remain so in the near future. The data obtained from the present study provides new insights to develop a platform to explore adequate sales volume of manufacturers and automotive companies in the state.