Virtual Reality as a Tool for Enhanced Industrial Product Demonstration: A Study on Pump Selection

Abstract

This research explores the integration of Virtual Reality (VR) technology in industrial product selection, particularly in the pump manufacturing sector. Traditional product selection methods are often time-consuming and lack interactivity. VR offers a transformative alternative by allowing consumers to engage with 3D models and simulate product operations in immersive environments. This study investigates how VR affects consumer understanding, purchasing confidence, and decision-making behavior in industrial contexts. The findings highlight VR's potential to enhance product marketing, improve buyer experience, and streamline complex technical evaluations, especially among younger, tech-savvy professionals.