Vol. 15 No. 2 (2025): IJCRT, Volume 15, Issue 2, 2025
Articles

Virtual Reality as a Tool for Enhanced Industrial Product Demonstration: A Study on Pump Selection

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  • Dr. S. Dharchana,
  • Ms. Aishwarya Ramesh
Dr. S. Dharchana
Associate Professor, Department of Commerce, Dr. N.G.P Arts and Science College, Coimbatore, India.
Ms. Aishwarya Ramesh
Student of B. Com, Department of Commerce, Dr. N.G.P Arts and Science College, Coimbatore, India.
DOI: https://doi.org/10.5281/zenodo.15529329

Published 2025-05-27

How to Cite

Dr. S. Dharchana, & Ms. Aishwarya Ramesh. (2025). Virtual Reality as a Tool for Enhanced Industrial Product Demonstration: A Study on Pump Selection. IJCRT Research Journal | UGC Approved and UGC Care Journal | Scopus Indexed Journal Norms, 15(2), 50820–50825. https://doi.org/10.5281/zenodo.15529329

Copyright (c) 2025 IJCRT Research Journal | UGC Approved and UGC Care Journal | Scopus Indexed Journal Norms

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This research explores the integration of Virtual Reality (VR) technology in industrial product selection, particularly in the pump manufacturing sector. Traditional product selection methods are often time-consuming and lack interactivity. VR offers a transformative alternative by allowing consumers to engage with 3D models and simulate product operations in immersive environments. This study investigates how VR affects consumer understanding, purchasing confidence, and decision-making behavior in industrial contexts. The findings highlight VR's potential to enhance product marketing, improve buyer experience, and streamline complex technical evaluations, especially among younger, tech-savvy professionals.

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